Love for the Ladies was started in the spring of 2009 by Justine Nadherny in an effort to bring Breast Cancer Knowledge & Awareness to the local Eagle County snowboard and freeski community. Justine was joined by Secret Stache Media, a local boutique Web Strategy group, to help execute and bridge the event’s online and offline activity. In the two years the event has been executed, Love for the Ladies has raised nearly $18,000 for the Vail Breast Cancer Awareness Group.
Learn more about the event here: http://lovefortheladies.com
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